Boheme

Transforming the brand into a cohesive, elevated digital experience.

From rebranding and art direction to omnichannel marketing, we delivered a full-spectrum strategy designed to drive growth and resonate with their ideal audience.

Challenge

What we did:

  • Rebranding & Art Direction: Crafted a refined visual identity that captures BOHEME’s soulful, luxurious essence.

  • Website UX Revamp: Reimagined the digital journey with a focus on conversion, storytelling, and seamless user experience.

  • Customer Personas & Journey Mapping: Developed high-impact customer archetypes to guide personalized marketing across all channels.

  • Social Media Growth: Increased Instagram followers through curated content, influencer collaborations, and platform-native storytelling.

  • Influencer & PR Strategy: Secured placement in top-tier publications like Vogue USA and executed influencer campaigns that expanded reach and boosted credibility.

  • Market Expansion & Localization: Identified and activated high-value international markets through targeted PR and culturally-aligned content.

  • SEO & Content Marketing: Enhanced visibility and organic search traffic through technical SEO and keyword-rich editorial strategy.

  • Email Marketing Automation: Built high-converting flows and campaigns to nurture relationships and increase repeat bookings.

  • Omnichannel Campaigns: Synchronized efforts across social, email, web, and PR to ensure consistency and amplify result

Goal

Results:

  • 30% increase in internal sales

  • Massive growth in IG followers and social engagement

  • Placement in Vogue USA and other high-end publications

  • Successful entry into new markets with tangible sales uplift

  • Elevated brand perception across every touchpoint

Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

Crafting intricate brand narratives for lasting and meaningful impact.

Crafting intricate brand narratives for lasting and meaningful impact.

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A bold brew. A bold new brand. Where tradition meets innovation.