Marie-Theres Egger on Authenticity and Sustainable Luxury at Ziller Season

With Scott Kowalewski of Desa Hay Bali

 

About this Episode

In the heart of the Zillertal Valley, surrounded by alpine air and timeless architecture, Marie-Theres Egger continues her family’s legacy through Ziller Seasons — a collection of soulful Tyrolean retreats including Das Posthotel, Malis Garten, and HochLeger.

From a childhood spent greeting guests to leading the brand’s vision today, Marie-Theres embodies a new generation of hoteliers who merge heart with innovation. Her approach goes beyond wellness — it’s about harmony: between people and nature, heritage and modern design, technology and touch.

Each property whispers its own story — crafted with natural materials, powered by sustainable practices, and animated by personal connection. Guests are known by name, remembered by their favorite pillow, and welcomed back like old friends.

This episode invites listeners into the quiet power of human-centered hospitality — where growth is measured not only in bookings, but in belonging.

 

Marie-Theres Egger from Ziller Seasons – Hotel Voices Podcast on sustainable luxury hospitality in Austria

Live on Youtube

Inside the Episode

Key Takeaways

  • Family Legacy & Leadership – Growing up in hospitality and learning the art of care.

  • Sustainability as Philosophy – From plastic-free operations to eco-driven design.

  • Personalized Luxury – Building guest loyalty through details that matter.

  • Human Connection – Why direct conversations create lifelong guests.

  • Smart Technology Use – Balancing AI tools with emotional intuition.

  • Navigating OTAs – Maintaining visibility without losing independence.

  • Seasonal Balance – Turning winter tourism into year-round connection.

Marie-Theres Egger from Ziller Seasons – Hotel Voices Podcast on sustainable luxury hospitality in Austria

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Nikolina Christo

AI Strategist | UX CX Designer | Founder Dion AI